XR

At the heart of entertainment. For decades, Extreme Reach has helped advertisers manage assets, and the entertainment industry manage payroll. But it’s a lot more. Everyday, it unearths insight for customers, with a trove of industry data. Our identity for XR foregrounds purposeful momentum, enlightened performance driven by insight. We channeled a diverse array of tones — modernist aesthetics inspired by fashion & skincare, film culture and research consultancies. Language itself also becomes a design object, with graphic repetition signaling vast momentum, and extended reach.