Amazon Design

A new chapter for the brand of Amazon’s design community: a global network of designers, creatives and researchers whose work spans devices, fashion, logistics and entertainment. The identity is built on the belief that design matters most when it reaches everyone, and that every detail, at every scale, has an impact.

Modular rectilinear units stack, overlap and expand to express scale and forward momentum, growing into grid patterns that come alive in motion. An expressive variable headline face sits alongside a calm text face, and a component-based design system lets teams create, document and scale new work with clarity.